Whether you’re a new entrepreneur or a seasoned business owner, it’s no secret that marketing plays an important role in your brand. Leaving an unforgettable impression upon customers and prospects is essential, which is why you should have the perfect business card to represent the company. If you’re looking for inspiration, the printing services team at Jones Printing Co in Sanford, NC, shares a few tips for designing business cards.

How to Create Effective Business Cards

1. Include the Essential Information

The purpose of a business card is to provide a potential client or customer with your contact details. Include only the most important information like your name, job title, phone number, and company logo. If you don’t have the space on the card, add a QR code that a client can scan to access your website and details.

2. Use a Special Finish

To make your business card stand out, add a special finish. For example, embossing a card will create a raised or 3-D effect. You can also use a UV spot to create a shiny layer over the surface or a metallic ink to reflect light.

3. Make It Useful & Memorable

Some companies aim to make their business cards useful so they won’t be automatically tossed out. You could make it a magnet for the fridge or a holder for hair clips. Also, choosing a thicker card stock or a plastic material will make the card distinguishable when a client is rifling through their purse or wallet.

If you have an idea in mind for your company’s business cards, turn to the team at Jones Printing Co in Sanford, NC, for the highest quality prints. The premier graphic designers offer a wide range of printing services, from custom banners and posters to brochures and booklets. Call (919) 774-9442 or visit their website for more information about their products and services.