As a small business owner, a combination of foot traffic and repeat customers will help you flourish. The best way to maintain a steady stream of clientele is by making sure residents and tourists within the community can easily locate you. For that, you’ll need eye-catching commercial signs that speak to the brand and what you have to offer. When you’re in the process of designing signage, it’s important to consider placement on the property before installation day.

Where Should Signs Go to Attract Customers?

Depending on the architecture of your storefront, consider installing a large light-up sign directly above the doors. When possible, talk to a sign fabrication company about the right dimensions; you’ll want the sign to be large enough to see from the street.

In addition to primary signage, consider decals or hanging LED signs in the window that indicate store hours. If you have a parking lot, secondary light pole signs can be a helpful way to direct customers. To capture window shoppers and foot traffic, particularly if you’re in a strip mall, invest in a portable sign that you can place on the sidewalk directly in front of the doors. 

What Sign Design Choices Can Also Increase Foot Traffic?

In addition to a focus on proper placement, talk to a commercial sign provider about the overall design. Using their expertise and your branding goals, create signage that’s incredibly compelling. As a general rule of thumb, contrasting colors and readability are incredibly important to draw in customers.

Lean towards fonts and bright colors that can be seen and read from a distance. The size of your static or LED sign is also very important, so talk to your fabricator about dimensions that make sense based on location, placement, and the storefront architecture. 

Quality Signs & Service Co. is a locally owned LED and commercial sign business located in the heart of Burlington, KY. If you’re looking for a full-service shop that can assist with every aspect, from sign design and placement to installation and on-going repairs, call their office today at (859) 525-9966 to discuss your needs. For additional information on their friendly service and over 30 years of experience in the field, visit them online.