East New York, New York
515 SUTTER AVE , Entrance from Hinsdale St.
Brooklyn, NY 11207
(347) 312-5488

3 Business Card Design Mistakes That Drive Away Customers May 10, 2018

East New York, Brooklyn
3 Business Card Design Mistakes That Drive Away Customers, Brooklyn, New York

A great business card design must accomplish several goals to be successful. It should be attractive and striking to draw attention to your brand, but it also needs to be readable for it to be effective. Alternatively, a poorly designed card will result in consumer disinterest. Below is a helpful list of common mistakes to avoid when designing your business card.

3 Common Business Card Mistakes to Avoid

1. Small Font

A standard business card is only 3.5 x 2 inches, but don’t let its compact size trick you into using a tiny font. Vision problems affect a large segment of the population, so make it easy on the eyes. Keep your font color dark and adjust the size depending on the font. Ideally, someone should be able to read your card from several feet away. Additionally, don’t use a loopy or cursive typeface that can be difficult to read.

2. Inconsistent Branding

business cardIt’s important to maintain brand consistency and cohesive integration across all of your marketing platforms. Your business card should have the same general colors, logo, and design as your website and social media pages, so your customers can quickly recognize your brand.

3. Glossy Card Stock

While glossy business cards are attractive, they’re also difficult to write on. If you strike up a conversation with a potential customer, the recipient may need to make a few quick notes on your business card, which will be hard to do with a gloss coating. A high-quality, thick paper stock in a matte finish may be a better option.

 

When you need professional and reliable business card designs, contact the experienced team at DTM Signs and Truck Wraps in Brooklyn, NY. They also offer beautiful vehicle wrapping, truck lettering, and commercial screen printing services to help market your business. Call (347) 312-5488 or visit their website to learn more about their graphic design options. Financing options are available for those who qualify, so please inquire with a member of the staff.

Other Announcements, Events and Deals from DTM Signs and Truck Wraps
4 Reasons Vehicle Wraps Are Great Investments, Brooklyn, New York
As a small business owner, the key to success is finding new customers. One way to do this is by investing in a vehicle wrap that highlights your brand. If you’re debating wheth...read more
3 Maintenance Errors That Can Damage Your Vehicle Wrap, Brooklyn, New York
Investing in a vehicle wrap is an effective way to advertise a business, especially if your venture requires service cars. Not only does it boost brand recognition, but it also allow...read more
3 Steps to Create a Brand for Your Business, Brooklyn, New York
Developing a brand for your business is critical for standing out in your market and attracting potential customers. There are endless ways to get the word out once you've developed ...read more
How to Decide Between Truck Lettering & Vehicle Wrapping, Brooklyn, New York
If you just bought a new business vehicle, chances are you’re thinking of placing your information on the side to maximize exposure. Both vehicle wraps and truck lettering can h...read more
3 Summer Maintenance Tips for a Vehicle Wrap, Brooklyn, New York
A vehicle wrap is an effective way to promote your brand or business as you drive. The more attention and care you give to your wrap, the longer it'll last. Summer is an especially i...read more