A great business card design must accomplish several goals to be successful. It should be attractive and striking to draw attention to your brand, but it also needs to be readable for it to be effective. Alternatively, a poorly designed card will result in consumer disinterest. Below is a helpful list of common mistakes to avoid when designing your business card.
3 Common Business Card Mistakes to Avoid
1. Small Font
A standard business card is only 3.5 x 2 inches, but don’t let its compact size trick you into using a tiny font. Vision problems affect a large segment of the population, so make it easy on the eyes. Keep your font color dark and adjust the size depending on the font. Ideally, someone should be able to read your card from several feet away. Additionally, don’t use a loopy or cursive typeface that can be difficult to read.
2. Inconsistent Branding
It’s important to maintain brand consistency and cohesive integration across all of your marketing platforms. Your business card should have the same general colors, logo, and design as your website and social media pages, so your customers can quickly recognize your brand.
3. Glossy Card Stock
While glossy business cards are attractive, they’re also difficult to write on. If you strike up a conversation with a potential customer, the recipient may need to make a few quick notes on your business card, which will be hard to do with a gloss coating. A high-quality, thick paper stock in a matte finish may be a better option.
When you need professional and reliable business card designs, contact the experienced team at DTM Signs and Truck Wraps in Brooklyn, NY. They also offer beautiful vehicle wrapping, truck lettering, and commercial screen printing services to help market your business. Call (347) 312-5488 or visit their website to learn more about their graphic design options. Financing options are available for those who qualify, so please inquire with a member of the staff.