Producing and distributing promotional products can be a great way to spread the word about your brand and earn greater name recognition. However, companies should be thoughtful and discerning when using promotional products—rather than simply handing out piles of pens, T-shirts, and tote bags wherever they can. Here are a few of the do's and don'ts concerning promotional materials. 

Do:

Be creative.

Handing out swag at conferences and trade shows is a time-tested method for successfully distributing promotional materials. However, it's not the only way. The best promotional materials are developed and distributed in surprising, dynamic ways. Consider using a guerrilla marketing technique by creating a scavenger hunt or adding perks for a certain number of sales. 

Think about giveaways.

One of the most effective ways to earn the trust and respect of potential future customers is by giving them incentives and promotions. If you want them to like your social media platforms, offer a chance for a truly useful promotional product. 

Don't:

Get in people's faces.

Executing an imaginative or clever street marketing stunt can work. However, it can also make passers-by uncomfortable by being overly aggressive or confrontational. When it comes to the face-to-face work of spreading promotional products, always make sure to give people more than enough personal space and distance. 

Distribute low-quality products.

There's no worse way to tarnish your own reputation than by distributing free promotional products that are ineffective or easily broken. In doing so, you've essentially spent money helping people associate your brand with low-quality merchandise. 

Knowing how to effectively use promotional products can create a strong association with your brand. Stellar Designs has been Anchorage, AK’s leading creator of high-quality custom merchandise and promotional products for over 35 years. Through their in-house graphics, embroidery, and screen printing methods, they can turn any promotional item, including sweatshirts, hats, and T-shirts, into stylish extensions of your brand. The experienced team can reproduce your logo on just about any product, giving you an infinite number of promotional opportunities. Visit their website to learn more about their custom apparel, or call them directly at (907) 562-4248 to speak with a friendly representative.