Successful businesses are a vital component of the economy, especially in local circles. In recent years, there's been a movement among many shoppers to focus their attention on companies owned by underrepresented demographics, such as women. Whether it's a women's clothing boutique or a marketing company, take a closer look at the importance of supporting female-owned businesses below.

Why You Should Support Women-Owned Businesses

Equalize the Playing Field

While women make up around 50.8% of the U.S. population, only 35.8% of businesses are owned by them, according to the Census Bureau. This number has increased fairly dramatically over the last decade, but the vast difference between the percentage of male and female owners showcases that there's still an uneven playing field. By injecting money into a woman-owned business, you're helping to diversify your local commerce and invest in more well-rounded business offerings for your community. 

Encourage Local Economic Growth

Supporting local, woman-owned businesses can also encourage economic growth in your community. For example, choosing to shop at a local boutique for women's clothing instead of a chain store means that your money goes toward paying employees and the business owner. These individuals, who also live and work locally, will put their earning right back into the community in the form of taxes, utilities, and shopping. Essentially, something as simple as shopping at a local women's clothing shop can help your city and county economy flourish.

Empower the Younger Generation

Children and teenagers, especially those from low-income households, are usually inspired by what's around them. While they may be encouraged to chase any career path, it's often hard for them to envision possibilities outside of their everyday reality. By supporting local businesses that are owned by women, young girls are provided with real-life, tangible examples of the opportunities available to them.

If you'd like to show your support for a local, woman-owned business, stop by Gotta Have It in Dubuque, IA. For nearly 30 years, the store has specialized in providing high-quality and affordable women's clothing and accessories, like handbags and jewelry, that cater to a wide range of body types and style preferences. Learn more about the women's clothing store and the services they offer by visiting them online or by calling (563) 588-3956. You can also like their Facebook page to stay up-to-date on their latest deals.