Your newsletter can be a helpful tool to get the word out about your organization and maintain the interest of your subscribers, but it’s easy to fall into classic blunders that make your message less effective. If you want to get attention and positive responses, you need to put care into every issue and follow some basic principles of good design.

More Information, Less Hype

The basic aim of a newsletter is to inspire your readers to act on your products and services. However, the more obvious hype and sales pitches are in your newsletter, the less likely subscribers are to care enough to read it. A little self-promotion is good, but the bulk of your newsletter should focus on relaying useful information. For the same reason, you want to limit the number of ads that appear in each issue.

Keep It Punchy

The longer your newsletter, the more likely it is that your message will be lost between all the text. Keep your publication short and to the point. Wherever possible, use bullet points and headings to convey important information. Prioritize your information so that what you send to your readers is short but impactful.

Organize Clearly

Bullet points and headings are smart approaches because they make it easy to absorb information by scanning your newsletter. Keep this principle in mind as you design your layout. Don’t cram text together or use small font sizes to fit everything in; instead, streamline your information and leave space to make things easy to read. If you’re including graphics, make sure they’re simple, legible, and support the message of the text instead of distracting from it.

With these design and editing principles in mind, you can create an effective, clear newsletter that is likely to be read all the way through. Once you have a great design, you’re ready to contact a local printing service. Great Originals in Anchorage, AK, offers custom printing to individuals and businesses who need personalized materials in a hurry. From business cards and newsletters to banners, calendars, and brochures, they provide excellent quality at an affordable price. To discuss your project, call them at (907) 561-8922 or get a quote online.