Although many people are given standard-issue business cards by their employers, independent professionals — such as artists, actors, and musicians — are often tasked to design and print the materials themselves. If you are promoting creative services, this guide will help you create business cards that make an impact. 

3 Tips Creative Professionals Should Follow for Making Business Cards

1. Put What You Do Front & Center

If possible, feature your work front and center on the business card. Doing so will give potential clients or customers a preview of your portfolio. Visual artists can use the back of business cards to showcase a photograph or vibrant print. You can also utilize the white space for a headshot or band logo. The unique image will definitely stand out in a stack of text-heavy business cards.

2. Choose Font & Color Combinations Wisely

When it comes to font and color combinations, try to have fun while setting a professional tone. To prevent the card from appearing too cluttered or overwhelming, stick to no more than three fonts. The colors should reflect the brand image you want to portray. Yellow, for example, is often associated with joy. Consider this option if you offer services geared toward a younger customer base. Deeper tones — such as navy, maroon, and forest green — are often associated with luxury. Consider these pigments if you want to attract a high-end clientele.

3. Let One Feature Stand Out

Although it would be nice to showcase every element on the business card, doing so won’t give the eye somewhere to focus. Instead, let one feature — be it an image, font, or color choice — stand out. When elements aren’t competing for attention, the entire card will look more cohesive. 

If you need help designing business cards and fast, affordable printing services, contact Great Originals in Anchorage, AK. The knowledgeable team will help choose text, colors, and logo placement to make the cards stand out. To learn more about custom printing solutions available in Anchorage, call (907) 561-8922. You can also visit the digital print shop online to request a quote, and like them on Facebook for announcements.