Advertising is essential to growing your company. No matter which form you choose, it needs to have a great design to be effective. That’s why graphic design experts urge business owners to consider typography. Fonts and typefaces can make a major difference in the vibe, readability, and overall look of your ad. Here are some of the reasons why it’s such an important factor in advertising.

It Grabs Attention

The type you choose for your message can make all the difference between whether people notice it or move on without a second look. It’s best to consult with a graphic design expert to select something that really stands out. 

It Conveys a Mood

The fonts you choose can also offer the reader clues as to how they should feel about the message. Want to share something serious? Go with a classic font. If you have a message that’s meant to be fun, there are plenty of handwriting styles that will convey whimsy along with your point.

It Carries Your Message

Of course, the actual words you share in your advertisement are what make up your message. However, the typography can help people navigate it clearly. Some fonts are easy to read, while others are more abstract and stylized. In addition, graphic design professionals say you can use different sizes, colors, and other attention-grabbing features for parts of the message that are especially important.

It Makes Your Brand Recognizable

Typography can even make people remember your brand if you use it consistently enough. You can select a unique font or combination and use it in all your marketing materials so when people see it, they eventually associate it with your brand before they even read the message.

If you’re planning a new advertising campaign and want help with the graphic design elements, AM Design Studio in Flushing, NY, will be happy to work with you. The marketing, branding, and printing experts will guide you through the process and make sure the finished product looks amazing and helps you achieve your business goals. Call (347) 732-9271 or contact the company online to learn more.