Sellers in a tough market, or those who make common mistakes, find their homes sitting unsold for months. Over time, this can cost a lot of money and hassle. As a top performer in the state, Vicki Matthews - Coldwell Banker Real Estate, a Realtor® based in Destin, FL, regularly provides guidance to local clients about how to present and add value to their houses. To give you a sense of what this entails, she shares a few insider strategies below.

How to Sell a House in a Stubborn Market

1. Price Reduction

Many sellers mistakenly believe that pricing their home above its value leaves room for negotiation—giving them the price they really want at the close of the sale. However, doing so backfires by pushing away buyers. Many agents set clients up with an automated listing search which sends options within their price range. As such, pricing your home too high may keep the target audience from seeing it in the first place. Have a Realtor conduct a market analysis to determine the current value of the property and price accordingly.

2. Stage It

If you did not stage your home before putting it on the market, this could be the reason it isn’t selling. A study by the National Association of Realtors found that staged houses often sell faster and for more money than ones that are not. The relatively small upfront cost of going the extra mile is well worth it. If you’re on a tight budget, just spruce up the primary areas such as the living room, master bedroom, and kitchen. The Realtor you work with will offer expert advice on the best alterations to make to create the best impression.

3. Get Professional Photos

The photographs you took on the phone don’t do your home justice. Professionals have the equipment and expertise to show off a property by making it look larger and brighter and showcasing its best assets. With most buyers searching for homes online, these images are often the difference between getting a showing or not. Once you’ve staged your house, bring in a professional with a wide-angle lens to give you high- quality, edited pictures.

Working with the right Realtor is invaluable to selling your house quickly and at a great price. Vicki Matthews – Coldwell Banker Real Estate uses industry-leading tools and has extensive experience in the local market to sell her clients’ luxury homes promptly and at unbeatable values. Visit her online or call (850) 502-9571 to schedule a consultation and discuss your needs.