When your company attends a career fair, it’s important to attract the best and brightest to your booth. However, accomplishing this task isn’t always easy for company managers. Thankfully, the experts at Sunshine Custom Products, based in Anchorage, AK, are here to help. With their marketing expertise, these professionals share a few common ways you can use promotional products to stand out at the next career fair.
3 Tips to Use Promotional Products at a Career Fair
1. Wear Company Swag
It’s a good idea to have everyone from your business wear matching clothes with the company colors. This will make it easier for students and young talent to recognize your brand in a room full of suit-wearing professionals. In addition, your representatives should stand in front of the table, as this will remove any barriers between them and potential talent.
2. Don’t Rely on Business Cards
You should also consider using various promotional products instead of business cards. Hand out office supplies, like pens and notepads, with your company logo and phone number. While a business card may be placed in wallet and never seen again, pens are almost always needed. And every time a young professional reaches for your pen, they’ll think about your company.
3. Connect With Talent
Finally, you can use more unique products to truly make an impression and connect with fair-goers. Clothing, bags, drinkware, and lanyards can be both fun and functional. Plus, almost everyone loves to receive free gear, so handing some out will help set your company apart from those who only provide plain brochures.
Make sure your company stands out at the next career fair by bringing promotional products from Sunshine Custom Promotions. With more than 24 years of experience, these experts understand how giveaway items can help you attract amazing new hires. They also provide a wide array of items, ranging from clothing to tools, to ensure you can find the perfect swag for your needs. To learn more about their products, call a dedicated team member today at (907) 562-4936. You can also visit them online for more information.