Using a vehicle wrap is an effective marketing strategy that many businesses employ to spread the word about their brand. Typically bright and colorful, these wraps provide companies with a newer mode of advertising, but they’re only effective when they receive attention. Here are a few ways to develop strategic calls to action that ensure your wrap gets the attention it deserves.

3 Effective Ways for Your Vehicle Wrap to Make an Impression

1. Make It Unforgettable

Although not the most common form of advertising, vehicle wraps are used by many businesses. That’s why it’s important to make sure that yours stands out. Take the time to examine the wraps used by competing businesses. Strive to make yours stand out through a combination of bold artwork, imagery, and compelling text that consumers will remember.

2. Keep It Minimal

It’s important, however, to keep text to a minimum. Extensive copy can be overwhelming, and most consumers won’t take the time to read long messages before moving on. The idea is to think of the vehicle wrap as a promotional item of sorts. It exists to blast your services or brand to the public, and the best way to communicate the necessary information is to do so with a punchy tagline or sentence, along with a website and phone number. Save lengthy details for direct mail and digital promotions.

3. Provide a Solution

Companies understand that their consumers ultimately want a solution to some sort of problem or need. Maybe they need something to arrive on the same day, want the luxury of receiving an answer on weekends, or require emergency service. Whatever your company’s calling card is should be reflected on the wrap so that customers understand exactly what you offer—and why they should remember you.

Custom advertising is what the team at Bitterroot Screen Printers does best. Based in Kalispell, MT, they offer vehicle wraps that are designed to put your company in the spotlight, expand your client base, and improve your bottom line. They offer other promotional items, too, including screen prints, embroidery, and banners. Visit their website to learn more about how they can help you, or call (406) 752-1386 today to speak with a friendly representative.