Business cards are an invaluable resource on a daily basis. Whether at a networking event or just out for lunch with colleagues, being able to provide your contact information to potential business allies is the key to accessing new opportunities. While having a card on hand when you need it is crucial, you also want to make sure your design is up to par.

Do:

Look Professional

First and foremost, you want to ensure that your business card looks professional. One way you can do this is to make certain all printed marketing materials look similar or employ a similar theme. You should also opt for professional service when creating a design. Unless you are a graphic designer yourself, you’re most likely to get the best results from someone with a background in design principles.

Ensure Text Is Legible

Making sure that your text is legible is a major concern when creating a business card. No matter how great your design looks, it won’t matter if you can’t read what the card actually says. Font is crucial in this case; stick with simpler fonts that are less ornate to make readability easier.

Don’t:

Use Inappropriate Visuals

While you want your card to look good, you’ll also want to make sure that any visuals you use are considered appropriate. Try to steer clear of clip art, or any pictures that you’ve found on the internet. In most cases, cards are best adorned by abstract shapes and designs, as these are less likely to detract from the content.

Squeeze in Too Much Information.

While you want a potential contact to have your information, squeezing in too much text can actually backfire. Keep text concise; include your name/company, website, and a method of contact—either your phone number or email. Don’t include things like business hours or listings of services, as these can be found on your website.

If you need help creating an eye-catching business card, Winning Edge Graphics of Alexandria, MN, has the tools and know-how you need. As specialists in visual advertising, these marketing professionals possess the benefit of more than 36 years of experience when creating custom promotional products for their clients. If you’d like to find out more about your specific needs, call (320) 763-7953 today to speak with a friendly and knowledgeable operator. You can also visit their website to see a portfolio of past products.