Spring is the best time for businesses to look at their current signage and determine if any repairs or updates need to be made. The beautiful weather means more customers will be looking at outdoor signs, so companies should be putting their best foot forward. The team at Zingler Sign & Design has shared some tips for evaluating your storefront this season in Tomah, WI.
The following are three clear indicators you should update your sign:
- Physical Damage: Your storefront is the “face” of your business, so it should be in pristine condition. If its signage has physical damage or wear of any type, this should be fixed right away. Otherwise, it reduces the perceived value and professionalism of your company and will put off potential customers.
- Dated Design: Graphic design trends are constantly changing, and your business needs to keep up with the times if you want to stay relevant and interesting. If your design looks dated, think about how you can change it in a way that maintains your authentic brand while being attractive to your target market. The goal is to create a brand that’s timeless and shows who you are.
- Customer Confusion: Listen closely to the people who visit your business. This is your target audience, and they may provide some valuable input without realizing it. For example, if someone comes into your storefront confused about what you do, perhaps your signs need to be updated to better represent what you offer. If multiple people express they stopped by while the business was closed, you might want to add a phone number so they can still reach you or include your hours so they know when to come back.
The team at Zingler Sign & Design will work tirelessly to create custom signs that reflect your brand’s value while drawing in customers. Contact them at (608) 378-3316 to discuss how your signs can best be updated or repaired for a beautiful storefront this season. They will handle the entire process on your behalf, from the design to the final installation.