A great logo can help a business attract the right customers, create a recognizable brand, and elevate all of your company’s marketing materials, so creating one isn’t something to take lightly. It takes some graphic design knowledge and business savvy to come up with an image that will accomplish all of those major goals. Here are a few tips to help you create a logo to represent your business and uphold your creative vision.
How to Create the Perfect Business Logo
1. Make It Readable
Any logo that includes a business name or tagline needs to include an easy-to-read font for people to read. This allows them to get your message and learn the name of your business, so they can easily buy from you and remember your company for the future. If the font is too stylized or the type and background colors are too similar, it may be too hard for people to decipher what it says.
2. Show Personality With Color
Color serves as an excellent way to communicate a message about your business without saying anything. Certain shades tend to evoke different emotions in any graphic design project. For example, blues and greens can be calming while reds and oranges tend to be more exciting. Think about what you want people to think about your brand and carefully choose the colors and shades that most closely fit with those attributes.
3. Keep It Simple But Unique
A memorable logo is usually fairly simple, including just your business’ name and maybe even a small image or tagline. However, you also need to make sure it’s different enough from the logos of other businesses, so it, stands out in the minds of potential customers.
If you’re looking for a new logo or printed marketing materials for your business, get in touch with the graphic design professionals at DTM Signs and Truck Wraps in Brooklyn, NY. The company offers a variety of vehicle wraps, as well as other printed goods like business cards and even commercial screen printing. In addition, financing is now available for purchases. Call (347) 312-5488 or contact the company online to learn more.