With so many people tuning into their social media sites each day, it's no wonder more businesses are following them there to reach them. Marketing campaigns now include having a presence on Twitter, LinkedIn, Facebook, Google+, and other online channels to promote products and services. If your company has just started using social media, here are several tips for keeping those efforts active and engaging.
Effective Ways to Use Social Media
1. Provide Consistent Updates
One of the missteps some companies make after launching their social media sites is not providing consistent updates. The key is to post new content on a regular basis. Create a schedule where fresh information is posted and older content is archived. The posting schedule should include the type of content that will appear and the posting timeframe. Social media efforts are only as strong as how frequent the sites are updated.
2. Develop a Plan
Even before posting begins, the best way to start is to develop a marketing plan. The planning process should include the motives for using social media and who the target audience is. Essentially, what is your business trying to achieve by having a presence online? Determine which sites will be used and develop plans to accommodate those unique platforms. Consider starting with one or two social media channels and think about expanding to other sites later.
3. Use Engaging Images
It may be a cliché, but a picture is certainly worth a thousand words. Images on social media sites typically increase engagement among visitors. This means those checking out your company's portals are more likely to stick around and return if appealing photos are posted. There are a number of tools available that make it easy to size pictures and place them within your content. Select vibrant visuals that complement your social media campaigns. Sites such as Pinterest and Instagram are ideal spots because they are mainly driven by images.
These are just a few tips for getting the biggest return on your investment when it comes to social media postings. If your company has been thinking about taking the plunge, Clearbridge Branding Agency in Millville, NJ, is your trusted resource for developing customized social media advertising plans. The experienced team works with a wide range of businesses and will partner with you to create, execute, and provide ongoing support for your online efforts. To get started, call (856) 327-4141 for a consultation. Visit the website for information on the firm's available services.