It would be nearly impossible to walk down the street without seeing any signs for businesses in your area. These graphic displays are important for brand awareness and visibility and play a key role in an organization’s overall marketing strategy. The creative professionals at Aggressive Graphics in Saint Jacobs, IL, use the latest industry tools and technology to create attractive, high-impact graphic designs. Here are their top three tips to help you create a sign that brings customers in. 

3 Graphic Design Tips for Creating Effective Signs

1. Keep It Simple

Poor signage is often overcrowded, illegible, or confusing. In fact, nothing is worse than investing in an elaborate design only to have no one know what you’re selling. When discussing your design with a professional, consider how to incorporate your brand name, strongest selling point, and a call to action. Phrases like “Limited Time Offer” and “Call Now” are impactful and short.

2. Make It Clear 

Even if you have a great sign, you won’t achieve the maximum impact if no one can see it. Make sure yours is large enough based on the distance between the display location and the intended audience. The United States Sign Council (USSC) created a convenient chart you can use to determine what size you need. If you want to use graphic designs to target automobile traffic, for instance, putting borders around the text can improve visibility and reading speed.

3. Use Colors

Color plays a big role in brand recognition; many people recognize mega companies just by their signature hues. Text and backgrounds in combinations like white on blue, green on white, and black on yellow are examples of highly visible and legible contrasting color duos.

For attractive, impactful graphic designs, trust Aggressive Graphics to create your business logo, marketing materials, and more. Their design consultants are invested in your brand’s success and craft highly effective advertising materials that positively reflect your company’s image. For more information on how they will help you create successful signage, visit them online. Call (618) 410-0534 today for a free quote.