Since it’s a small surface, it’s important to be highly strategic with exactly what you put on your business card. With some guidance from Anchorage, AK’s respected digital print shop, Great Originals, you can learn a few best practices to make your card an effective method of gaining clients. Here are the three items you should always include on yours.

A Guide to What You Should Put on a Business Card 

1. Contact Information 

If there is no way to reach you, it won’t matter how effective your messaging is. By providing contact information, you give potential clients a direct line to your business. And since different people prefer varying methods of communication, it’s ideal to list both your company email address as well as your phone number. 

2. Logo

Over the course of a long day, many people spend a lot of time reading, even if it’s just emails. By including an image in the form of your logo rather than lots of text on the card, you’ll give their brains a welcome break and create a pleasant association with your business. It will also help the client remember you as they consider their options. 

3. Business Motto

Much like a jingle that captures your attention during a commercial, a fantastic motto lingers in a prospective client’s memory after they glance at your business card. Since it articulates what is unique about your company in just a few words, it lowers the probability the client will simply toss the card into their drawer and forget about it. 

For help printing the perfect business card, head right over to Great Originals. Offering a range of printing services, the crew has a track record of outputting professional and well-stylized materials. If you have any inquiries about the process, just call (907) 561-8922. Learn more about the shop by visiting their website.