There are many different high-tech ways to advertise a business these days. However, sometimes a well-placed print ad is the perfect way to get your message in front of the right audience. Whether it’s placing an ad in a local newspaper or having posters printed to spread the word about an upcoming sale or promotion, this old-school format is still very effective. Here are some of the ways this type of advertising will help you grow your business.

3 Important Benefits of Print Advertising

1. Offers a Targeted Audience

Print publications have specific target readerships. If you’re looking to get a message in front of a hyper-local audience, purchase an ad in a small newspaper or hang up a poster in the local community center. If you’re looking for a specific group of hobbyists, research niche magazines that target them.

2. Provides a Tangible Offering

Unlike some digital ads that appear one minute and are gone the next, print ads offer an item that potential customers can hold in their hands. If it’s something that appeals to them, they can cut it out and save it as a reminder. This makes print ads and small posters an excellent format for sharing coupons or exclusive discounts.

3. Is Easy to Set Up

You also don’t need to be super tech savvy to create effective print ads. You can simply design a visual that conveys a message about your business. Then, you can work with a print publication or commercial printing company to get your ad, posters, or brochures produced. This will help your business save time and make the most out of your investment.

Want to take advantage of all these benefits? Start by working with a professional printing or advertising company. Jones Printing Co in Sanford, NC, offers a variety of printing services, from creating professional posters and booklets to custom banners and business cards. The company has been in business for more than 130 years and will provide you with the most tried and true printing methods available. Call (919) 774-9442 or contact the company online to learn more.