If you run a business, most likely, you are constantly on the lookout for ways to draw in new customers and retain existing ones. While knowing what works best for your personal brand can require some experimentation, promotional items tend to serve an inexpensive option for various businesses. In fact, a survey found that 90% of those polled utilize a promotional product at least once a week. If you want to boost your brand’s awareness and maintain loyal customers, invest in promotional items.

How Can Your Business Benefit From Promotional Items?

Brand Awareness

Promotional items are an excellent way to foster brand awareness because, unlike flyers and pamphlets, they never wind up in the recycling bin. Functional promotional items such as pens, umbrellas, and tote bags will be used regularly, ensuring that the brand name continues to spread with each use. Getting your business’ name out there can be challenging, but promotional products offer an inexpensive and effective way to do so.

Customer Loyalty

Promotional items help ensure previous customers come back for more. If customers already have an HVAC company’s customized water bottle, window thermometer, and magnet around the house, that company will likely be the first one they’ll call when their air conditioner breaks down. Everyone loves receiving free gifts, and these useful products will help your customer feel appreciated. Plus, they’ll remember your name when the time comes.

Creative Ideas

While promotional items like pens and magnets tend to work well for businesses, you can amplify the impact of your advertising when you get creative. Creating a logical link between your company and the product will help instill a positive message. For example, if you run a pet grooming company, you may want to distribute doggie bag dispensers; coffee shops may want to distribute travel tumblers; fitness centers can offer gym bags; and smartphone repair centers should consider giving out phone wallets. With a little brainstorming, you’ll find the perfect product for your business.

Find the right promotional items for your business when you consult the professionals from Great Originals. Based in Anchorage, AK, the premier team offers the extensive range of customizable products that local businesses need to thrive. From magnets to clocks and table tents, the digital print shop has it all. They can also take care of all your promotional needs, from business cards to newsletters. To learn more about what the company offers, visit the website. You may also call a friendly professional today at (907) 561-8922.