Booklets are an excellent way to give information to clients and potential customers. However, booklet printing can be intimidating if you are new to the process. Fortunately, America North Printers in Anchorage, AK, shares a few tips to help make booklet printing more efficient so that your business or organization can make the most of this powerful marketing tool.

How to Effectively Print a Booklet

1. Include Multiples of Four

When printing a booklet, one sheet of paper is folded to create two pages that will contain type or images on the front and back. In other words, one sheet of paper will make four pages in a booklet. To avoid blank pages, design your booklet in multiples of four. Either condense or expand your material to prevent empty pages and ensure a good flow of information from start to finish.

2. Consider Page Bleeding

Spacing issues in booklets can be tricky. When designing the materials, it’s best to extend printed images beyond the page size so that bleeding won’t be an issue when trimming the final product. Otherwise, you can end up with a thin white line along the side of the booklet. However, don’t put images too close to the edge, or it can get cut off during production. Check with the printing company to ensure your design has the right placements to match the printer’s bleed setup. 

3. Use a Completed Dummy

Though the printer will need the completed files with the information that will be used to produce the booklet, you should also provide them with a dummy. The booklet prototype will show the printer exactly how you want your final product to appear. It’s an excellent way to communicate your ideas and minimize any possible confusion. 

If you need quality printing services, don’t hesitate to contact the helpful staff at America North Printers. With over 30 years of experience, their team offers a variety of services, including brochures, custom letterheads, posters, business cards, and booklet printing. Call (907) 562-6416 today to receive a free quote, or visit their website for more information on their services.