Whether you’re buying it as a gift for a loved one or as a well-earned reward for yourself, shopping for jewelry can be overwhelming. There are so many options in varying styles with an assortment of stones to choose from. If you don’t have a lot of experience purchasing fine jewelry, Schwartz Jewelers can help. Based in Cincinnati, OH, they’ve been the source for a wide range of high-quality, well-designed pieces for almost 75 years. They’re dedicated to providing customer satisfaction with every visit, so if you’re wondering what to do, take note.

3 Essential Tips for Buying Jewelry

1. Invest Some Time in Research

You don’t have to become a jewelry expert to buy anything but knowing some of the basics will help you streamline the process. Are you shopping for gold? It’s a soft metal that needs to be mixed with others, such as silver or copper, to raise its durability. The karat (K) count refers to the gold content; 24K means it's pure, while 14K means there’s only 58% gold in the mix. Of course, this kind of self-study is by no means a substitute for a professional opinion; it’s merely an aid to help you navigate your options and better understand what the jeweler is talking about.

2. Consider Care & Cleaning

Is the piece of jewelry something that will be worn daily, like an engagement ring, or is it one reserved for special occasions, like a statement necklace? If there are any gemstones, count the prongs, and compare them to similar items. The more there are, the less likely the stone will get loose; this is ideal, especially if you wear it daily. If it’s a necklace or bracelet, how secure does the clasp seem? Carefully examine the construction and durability of every piece, and factor those into how often it will be worn.

3. Speak With the Jewelers

Don’t be afraid to start chatting with jewelers at the store. They are there for you and would be more than happy to help you figure out what to choose! They're also more than salespeople; they're often trained in gemology and jewelry appraisal. Furthermore, if the store has been around for quite a while, they’ve seen trends come and go and are familiar with which styles have longevity; if you're worried about what to invest your money in, trust them to guide you.

If you’re in the Cincinnati area looking for a trustworthy jewelry store with an outstanding collection of unique designer pieces and a history of customer satisfaction, stop by Schwartz Jewelers. From beautiful diamond rings to classic timepieces, you’ll find the perfect new gift for yourself or someone else. You can preview what they have in-store by visiting the website and Facebook page. If you have any questions, call (513) 541-5627.