Designing a leaflet for your business doesn’t have to be a complicated, drawn-out process. Planning, writing, designing, and brochure printing can seem overwhelming at the start, but with a clear goal and a few simple strategies, you can create a stunning brochure your competitors will envy. Use the following guide to learn a few easy but effective tactics.

3 Ways to Create a Stunning Brochure 

1. Know Your Goal & Your Audience

The first step to designing a brochure is understanding what you want it to accomplish. Will it highlight a certain service, or is it meant to inform? Does it contain general information about your company, or is it meant for a target demographic? Knowing your objective and audience is crucial to the success of your design. If you need help brainstorming, brochure printing businesses will offer valuable pointers. 

2. Keep It Simple

No one wants to read pages and pages of copy in a brochure. Keep statements simple, punchy, and to the point. Use a thesaurus to include colorful but relevant buzz words and phrases that draw the reader in. A simple design is also powerful, so use high-quality, clean graphics and photos, and don’t clutter pages with unnecessary additions. A neat, minimalist design is far more effective than one that looks overdone. If you want to see examples of well-designed pamphlets, head to a local brochure printing store for some inspiration.

3. Don’t Use Too Many Fonts

The best in the brochure printing business will tell you it’s smart to stick with a limited number of fonts. Combining multiple wacky fonts looks unprofessional and tacky. Keep typefaces in line with the style of your business, and use them as consistently as possible.  

If you’re in the market for top-notch brochure printing services, look no further than Jones Printing Co in Sanford, NC. They have been in business since 1885, but today they offer everything from business cards and custom banners to posters, blueprints, and engineer drawings. To learn more, visit their website or give them a call at (919) 774-9442.