Although mobile food trucks may boom during the hot summer months, it can sometimes be difficult to keep that momentum going through the winter season. Thankfully, there are ways to maintain a thriving business even when the temperature dips below freezing. The following tips are just some of the approaches you could take.
How to Maintain Mobile Food Truck Business During the Winter
1. Try Catering
Cold weather is sure to have an impact on foot traffic, but that doesn’t mean there aren’t other avenues of business to explore. Reaching out to schools, local businesses, and sports organizations can lead to fruitful partnerships.
2. Create a Seasonal Menu
It might not be possible to create an entirely new menu for the winter season, but adding some new cold-weather options can draw in customers. Treats that provide a welcomed bit of warmth, such as hot chocolate, will do well.
3. Build Customer Relationships
Maintaining momentum through the winter can actually start during the warmer months. As customers make repeat visits to mobile food trucks, it’s possible to develop a connection with them. Foster a friendly rapport to make the visit about more than food; it will become part of their day and continue throughout the year.
4. Brave the Weather
Winter weather can scare off many mobile food trucks, but staying active during a snowfall or cold spell can make for great business. While other trucks call it a day, the one that continues to operate could potentially see some of the biggest business of the season. Of course, staying safe is the top priority above all else.
Shanghai Mobile Kitchen Solutions has offered the best in mobile kitchen equipment to the Brooklyn, NY, area for more than three decades. With a wide variety of kitchenware and devices available and a keen understanding of regulations, customers can be confident in their quality of the service. For more information, call (800) 253-4815 or visit their website to learn more about mobile food trucks.