There are many ways to market your business these days, but the power of promotional products is often overlooked. The marketing experts over at SunShine Custom Promotions have some remarkable facts about these goods, so learn more about how your business could benefit from them below.
Interesting Facts About Promotional Products
1. They’ve Been Around for Centuries
Promotional products aren’t new. They’ve actually been around since George Washington was elected president in 1789. The earliest promotional products were commemorative campaign buttons.
2. They Make Companies Memorable
Promotional products are a fantastic way to make your company stick in customers’ minds, since 89% of customers can remember the names of companies who have sent them swag in the past two years. That is solid proof that these products serve as powerful marketing tools.
3. Men & Women Tend to Have Different Products
Men tend to gravitate toward clothing such as shirts and hats, while women often own pens, paper goods such as calendars, and bags or totes.
4. Physical Products Are Highly Effective
Tangible promotional products can be more effective than some media advertising. For example, promotional mugs with logos on them have proven to be more effective than ads on radio and television, since 57% of people remembered the advertiser on their mugs versus the 28% who recalled an ad on television and the 32% who remembered hearing a radio ad.
5. People Want More of Them
Customers and potential customers appreciate the gear. 48% of customers say that they wish they got more promotional products than they already get. If you are having doubts about investing in swag for your company, you shouldn’t. They are a mighty marketing tool for businesses.
SunShine Custom Promotions in Anchorage, AK, is a top supplier of promotional products for the Alaska area. Just of few items from their collection include backpacks, phone wallets, and tumblers. They also offer services such as screen printing and embroidery. To learn more, visit their website or give them a call at (907) 562-4936.