Most local businesses can benefit from running a direct mail campaign in their area. However, this advertising strategy works best if you use plastic postcards. The marketing team at Impact Mailers, specializing in creating durable, highly targeted, high-quality mailers, shares a few tips for increasing your response rate.
4 Tips for Improving Your Direct Mail Response Rate
1. Personalize the Message
When people get mail that’s addressed to “dear valued customer” or “resident,” it often goes into the trash right away. If possible, personalize the address and the message and include your customer’s name. You can take personalization even further with the pictures that relate to the customer.
2. Highlight Important Details
It can be tempting to cram as much information as possible onto a mailer. However, the more content you add, the more difficult it will be for potential customers to remember anything specific. Only highlight the important details of your message or offer. For example, you can use bold or different color text for your call to action or phone number.
3. Include a Call to Action
You won’t see any results from your direct mail campaign if you don’t encourage your customers to take action. Whether you want them to visit a specific URL, send you a text message, or call you, your postcard must include an obvious call to action. To encourage potential customers to act quickly, make your offer time-sensitive.
4. Differentiate Your Piece
If your postcard looks like every other piece of direct mail your customers receive, they won’t pay attention to it. Work hard to differentiate your mailer. What makes your company or offer unique? The fewer words you use to describe it, the greater the chance customers will read the entire message.
If you’re ready to improve your marketing campaign, contact Impact Mailers. They will help you create a unique and effective direct mail campaign to attract new business using high-quality mailers and postcards. Visit the website or call (888) 983-2250 for more information.