Direct mail service is one of the most effective methods for promoting a business. It ensures your message reaches its destination and prevents important information from getting lost in the myriad of emails that traverse cyberspace. If you’re considering this advertising technique for your enterprise, follow the tips below to garner the best results.

3 Tips for Making Direct Mail Service an Effective Solution for Your Business

1. Personalize Your Messages

Making messages feel personal is the primary reason for using direct mail service. The fact that these pieces of paper get delivered directly to the customer’s door and is held in their hand helps establish a direct connection. With this in mind, create a message that’s hard to ignore. For example, keep records of customers’ birthdays, and send them coupons every year as a thank-you for their business. Or, offer discounts for certain age groups, such as college students or seniors.

2. Focus on a Certain Location

Direct mail service presents an opportunity to directly contact those within your community. It can be a promotion about your delivery solutions or an advertisement about a local event you’re working with. The bottom line is, focusing on a certain area will make residents feel as if they have something others don’t and could encourage them to take advantage of your services.

3. Get People Talking

Sending promotional items directly to someone’s door is a great way to get them talking. You could deliver a series of coupons that are only good for a certain period of time. You could also create a game where different pieces have to be collected to earn a prize. Whatever you decide, choosing to create a design that stands out as exciting and time-sensitive could influence neighbors to discuss their findings with each other.

For all your mailing needs, turn to the knowledgeable experts at Printing Plus in Rochester, NY. These professionals have been supplying exceptional printing services since 1978, and they understand the importance of making an impact. They are highly-skilled in graphic design and offer the solutions their clients deserve. Give them a call today at (585) 424-6740 to speak with a representative about their direct mail services, and visit their website for additional information on what they do.