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Your Printing-Company-Approved Guide to Advertising Your New Business January 26, 2018

New London, New London
Your Printing-Company-Approved Guide to Advertising Your New Business, New London, Connecticut

So you’ve started your own business. Congratulations! The beginning of any corporate endeavor is a combination of hard work and an excited buzz surrounding your brand. As is the case with any new company, advertising will play a major role in your success. And, as any printing company will tell you, there is no better way to get word out about your service than custom color printing. Here’s how a professional printer will help you market your organization.

How to Advertise Your New Business With Help From a Quality Printing Company 

What Advertising Tools Are at My Disposal?

Before you can begin to broadcast your products or services, you need to choose which advertising tools will help you reach your goals. Printing services offer a number of custom items that can be personalized later to reflect your brand, each of which lends to a different type of advertising. Flyers and brochures are easy to post anywhere: public libraries, coffee shops, or even on the lamp post on the corner. With help from the right printing service, your flyers will stand out from the rest, and you’ll make a lasting impression on future clients. 

printing companyIn a similar vein, business cards and banners can be created to encourage curious clientele to come inside and learn more about you, as well as to ensure they take your contact information when they leave. Successful marketing centers around covering every possible point of contact with a customer, and custom printing is the perfect way to do so. 

How Can I Customize My Materials?

Once you’ve decided which advertising tools you plan to use, it’s time to bring them to life! Color and style go a long way in selling your brand or aesthetic to a particular demographic, so use these to target different markets specifically. Use bright, bold colors if you’re selling business, fitness, or retail items. If you’re advertising personal services or financial management, lighter hues are better. You can also use your company’s logo and particular font to create a streamlined look from your storefront to your advertising materials. 


Getting a new company up and running is no easy feat, but those in New London, CT, know Copy Cats is there to help. Since 1993, this full-scale commercial printing company has made it their mission to provide comprehensive printing, mailing, framing, and copying services. No matter what your vision might entail, you can trust the staff will bring it to life. For more information, visit them online or call a representative at (860) 442-8424.

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