New London, Connecticut
458 Williams St
New London, CT 06320-5860
(860) 442-8424

3 Reasons to Use Direct Mail Marketing With Your Clients January 18, 2018

New London, New London
3 Reasons to Use Direct Mail Marketing With Your Clients, New London, Connecticut

There are many ways to connect with your clients, but with the massive influx of media and content they receive every day, it’s easy for your content to get lost in the mix. Sending print materials can help your business avoid many of these pitfalls, which is why the staff at Copy Cats in New London, CT, suggests using direct mail. This tried-and-true method helps your business stand out and shows people you’re serious about getting their attention.

3 Advantages of Using Direct Mail

1. Tangibility

Whether you’re sending out a notice for a promotion or an invitation to an event, it can get lost in a cluttered email inbox. Some corporations also screen incoming messages, which could send your message to a spam folder. Direct mail bypasses these problems by ensuring a direct route to your intended audience. More importantly, the recipient can keep the mailing for future reference.

2. Personalization

direct mail New London CTA major benefit of direct mail is that it’s personal. Clients likely receive many reminders, invitations, and sales pitches, most of which are generic. Direct mail can be targeted to reach your desired audience, so they are more likely to be interested in your product or service. This approach makes it easier to build relationships with prospective customers and strengthen connections with existing ones.

3. Immediate Impact

Even with graphics, email doesn’t always make an impression when it appears in an inbox. Messages are cut off in preview mode, and many visual attachments are blocked until they’re opened. Direct mail allows you to design stationery and envelopes that show customers what you’re all about before they open it.

If you’re ready to create direct mail and other print content that catches people’s eyes, then turn to the professionals at Copy Cats. They offer a variety of printing services to help your business thrive. Call (860) 442-8424 to find out how you can get started, and visit their website to learn about the products they create. Like them on Facebook for additional updates.

Other Announcements, Events and Deals from Copy Cats Inc.
Show This Article & Save 20% Off Picture Framing Services, New London, Connecticut
If you've been putting off having those treasured photographs or that prized piece of artwork framed, now is the time to do it. Copy Cats in New London, CT, is pleased to a...read more
A Printing Company's Top 3 Tips to Writing a Fantastic Resume, New London, Connecticut
Once you finish including your recent work history and education information on your resume, it’s time to make it stand out from the crowd. But how exactly can you do that? The team ...read more
Printing Service Pros List the Top 3 Graphic Design Trends of 2018, New London, Connecticut
Whether you’re printing flyers for your business or re-launching your website, your brand’s design is crucial when it comes to attracting new clients. If you’re looking to build your...read more
Printing Company Shares 3 Benefits of Having Business Cards, New London, Connecticut
The advent of online job searching tools and social media websites dedicated to career hunting has greatly benefited companies who consistently look for new talent. However, it can s...read more
3 Tips for Prepping for a Real Estate Trade Show , New London, Connecticut
If you’re a real estate agent, attending a real estate trade show is a fantastic way to network with your community and market your business. However, prepping for a show can se...read more