There are many ways to connect with your clients, but with the massive influx of media and content they receive every day, it’s easy for your content to get lost in the mix. Sending print materials can help your business avoid many of these pitfalls, which is why the staff at Copy Cats in New London, CT, suggests using direct mail. This tried-and-true method helps your business stand out and shows people you’re serious about getting their attention.
3 Advantages of Using Direct Mail
Whether you’re sending out a notice for a promotion or an invitation to an event, it can get lost in a cluttered email inbox. Some corporations also screen incoming messages, which could send your message to a spam folder. Direct mail bypasses these problems by ensuring a direct route to your intended audience. More importantly, the recipient can keep the mailing for future reference.
A major benefit of direct mail is that it’s personal. Clients likely receive many reminders, invitations, and sales pitches, most of which are generic. Direct mail can be targeted to reach your desired audience, so they are more likely to be interested in your product or service. This approach makes it easier to build relationships with prospective customers and strengthen connections with existing ones.
3. Immediate Impact
Even with graphics, email doesn’t always make an impression when it appears in an inbox. Messages are cut off in preview mode, and many visual attachments are blocked until they’re opened. Direct mail allows you to design stationery and envelopes that show customers what you’re all about before they open it.
If you’re ready to create direct mail and other print content that catches people’s eyes, then turn to the professionals at Copy Cats. They offer a variety of printing services to help your business thrive. Call (860) 442-8424 to find out how you can get started, and visit their website to learn about the products they create. Like them on Facebook for additional updates.