Columbia, Missouri
3016 David Dr.
Columbia, MO 65202
(573) 474-8700

4 Common Signage Errors to Avoid January 5, 2018

Columbia, Boone
4 Common Signage Errors to Avoid, Columbia, Missouri

As a business owner, curb appeal and proper signage are imperative so new customers know where to find you and what services you provide. Designing a great sign is a simple process when you work with a creative designer and a trusted fabrication company. During the process, avoid the following pitfalls to ensure you represent your organization with accuracy and professionalism. 

Top 4 Errors Seen in Signs

1. Size

Many businesses end up ordering pieces that are too small to see when driving. As a result, customers will struggle to find your location. To avoid awareness issues, ask a sign service expert for assistance fabricating something that’s large enough to see from afar without going over the top. 

2. Hard-to-Read Fonts

signsWhen toying with graphic design, you may come across a unique font that speaks to your brand. While it’s tempting to choose an intricate cursive font or something light and wispy, take readability into consideration to avoid confusion or missing out on foot traffic.

3. Color Choice

The main goal of signage is to represent your brand aesthetic and properly inform customers of your location. To do this effectively, choose bold and visually appealing color schemes. Selecting a background and font color that are muted or too similar can affect legibility or overall interest in what you do. Instead, choose classic and well-received color palettes like black and yellow or blue and white. 

4. Grammatical Errors

Before ordering a sign, check for spelling, grammar, and punctuation errors. If you have reservations, ask for a second opinion from a friend or family member. This way, you’ll avoid a costly mistake that delays opening and requires the need to invest in additional products.

 

Columbia Sign Service has been Boone County, MO’s go-to source for signs since opening for business over 35 years ago. If you need assistance with eye-catching graphic design, sign installation, or neon lighting projects, call their office today at (573) 474-8700 to schedule an appointment. For more information on this versatile and experienced company, visit them online

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