If you think selling a home in the winter may be more challenging than in the spring, you’d be right. However, that doesn’t mean you should run out and yank the “for sale” sign off your lawn. While you can still get results in winter, there are a few things that will make the process easier. Here, the real estate pros at Amber Lube, Keller Williams Realty Concord/Kannapolis in North Carolina share three must-know facts about selling a home in the winter.

What to Know About Selling a Home in the Winter

1. Curb Appeal Is Even More Important

While the winter weather usually signals an end to yard maintenance, this doesn’t apply if you’re listing in the winter. Because the cold weather limits planting options and colorful upgrades, it is even more important to keep the yard free of leaves and debris. Keeping your yard mowed, tidy, and clean will keep buyers focused on the house, not the bleak winter landscape. It is also helpful to take your marketing photos during the spring rather than in fall or winter.

2. Brightening Things Up Takes on a Whole New Meaning

It is standard advice to brighten things up in your home by opening windows, eliminating oversized furniture, and lightening the paint color. However, in winter, this advice extends well beyond changes in décor. Because it gets darker earlier in winter, you’ll need to ensure all lights in the home are functioning properly. You may even want to upgrade to higher wattage bulbs to brighten things up. Landscape lighting can bring a home to life as the sun sets, casting a warm and inviting glow for evening showings.

3. Being Flexible Helps

Selling a home in the winter requires a bit of flexibility. For example, you may need to be flexible with the closing date if a family is relocating over winter break. Or, you may need to be flexible with the type and reach of the marketing required to sell your home during the winter. Often, you may have to extend your marketing efforts to locate buyers who are moving to the area. Being flexible will eliminate some of the stress that comes with selling during the offseason.

Selling a home in winter can be advantageous if you follow a basic strategy and keep a few tips in mind. For help selling your home this winter, turn to the team at Amber Lube, Keller Williams Realty Concord/Kannapolis. This team has a reputation for expert negotiation skills and a keen knowledge of the local real estate market. Call Amber at (704) 577-5966 or email her today, or contact Leaurel at (704) 467-0685 or by email to schedule an appointment. You can also visit them online for more information.