In the world of marketing, everyone is trying to grab attention and be remembered. Amidst all the noise, colors, and jargon, a few simple techniques have stood the test of time. Commercial screen printing is one of these: it offers a vibrancy that is sure to stick in viewers’ minds. Below are just a couple of ways this process benefits brand identity.
A Unified Image
Brand identity is the sum of all the ways a company presents itself to the world. This includes text, logos, and client interactions. Screen printing allows companies to reinforce their desired brand identity through the use of custom logos and visual elements in all their marketing materials. This means that whenever potential clients think of your company, they will think of that image—as well as all the other material that goes with it. This creates consistency and makes your company easily recognizable.
Unlike pages of text, graphics and photographs leave a solid impression on all who glimpse them, preventing companies from getting buried under a barrage of media stimuli. Human minds are wired to interact with and interpret the world visually, and most people remember things based on how they attract their eyes. Vibrant colors, like those provided by screen printing techniques, are highly effective visual magnets.
DTM Signs and Truck Wraps in Brooklyn, NY, has an expert staff of designers and printers to assist clients with everything from commercial screen printing to business cards, car wraps, and truck lettering services. Whatever you’re into, their team has years of experience helping clients create vivid, attention-grabbing marketing material. All work is completed on time, and they have never received a negative review from a customer. To get in touch today about growing your company’s brand identity, contact them on their website, or call (347) 312-5488. Financing is now available.