The Internet presents clinicians with a tremendous opportunity to strengthen their practice. Data from the Pew Research Center indicates that 72% of people try to find healing and wellness sources online, and Yelp has reported that 84% of today’s patients research new primary physicians and medical practitioners before going to their office. This is no trend: reputation research is now king across every industry, and practices that take advantage of it will establish a considerable advantage. Here’s how you can start drawing in your online audience.
Look at Yourself from a Patient’s Eyes
Google yourself to find out who your patients are and what they’re saying about you. Use this information to focus on what kind of online reputation to build. You might already have reviews on websites like Yelp and ZocDoc. These reviews indicate what your patients care about; center your online reputation-building on these concerns. If patients praise your bedside manner, incorporate that into your online presence.
Almost every clinician gets negative reviews. The Wall Street Journal spoke with one doctor who said these reviews shows him why patients were canceling and that reading them allowed him to make productive changes. Remember, each negative review is an opportunity for improvement.
Interact with Your Audience
Build a healing and wellness platform that grants you authority, approachability, and public trust. By posting content on social media websites like Facebook, Twitter, LinkedIn, and Google+, you can gradually make yourself a source of influence.
This platform can also be used for hands-on reputation management. A well-crafted response from an authoritative online presence, for example, can reverse a bad Yelp review. When responding to criticism, keep the reputation you want in mind. Demonstrating empathy, extending apologies where they are due, explaining the situation, and attempting to genuinely make up with the reviewer all showcase qualities people want to see in a healing and wellness provider.
Your online reputation is an extension of your practice. Practices that take initiative with their reputations are sure to rise above.
Bringing clinicians together across the Washington, D.C, Baltimore, MD, Philadelphia, PA and New York City metro areas, Metro Collaborative™ fosters integrative healthcare, clinician cooperation, and a better standard of care for patients of both conventional and alternative medicine through networking groups, collaborative coaching and retreats hosted at the Villa Serena in the Dominican Republic . Find out how they can help expand your practice today by calling (609) 876-9163 or visiting their website.