Think about the business signs you see every day. What makes them such an effective marketing tool? The best sign designs cement the brand in the minds of customers, attract new ones, and encourage repeat business. Whether you are launching a new company or want to redesign your current company signage, Quality Signs & Service in Burlington, KY, will help you create the ideal design. The team has worked with companies throughout the Greater Cincinnati, OH, for over 30 years and helped them boost traffic.

Keep It Simple

Choose a simple sign design that is free of excessive graphics and text that make it look busy. Clutter takes away from the message you are trying to send and can even confuse your target demographic. Increase the sign’s visibility and appeal by making it easy to read, so consumers get your message immediately. Remember that what works for print and digital advertisements may need to be modified and simplified to become effective signage.

Use Fonts & Colors That Match Your Brand

Choose a font and color combination that speaks to your brand’s aesthetic. If you sell baby products, for example, you would not use blocky or jagged lettering on a black background that reminds people of motorcycle repair services. Bubble lettering is softer, especially when combined with pastel hues. Use the color combinations and fonts on your official website or brick-and-mortar store for inspiration.

Go Bold

Make your sign design bold, so it stands out to your consumers. Simple signage with well-chosen design elements and an eye-catching layout can be an effective marketing tool. Think about where the sign will be installed to determine which size will attract the most attention and convey your message.

Work With Sign Design Experts

Give your sign the professional edge it needs by working with experienced designers. Quality Signs & Service specializes in custom business signs, including the increasingly popular LED signs. Their team will help you create an attention-grabbing design that helps your business stand out.

In addition to planning and creating effective sign designs, Quality Signs & Service offers maintenance and repair services to keep their customers’ installations visible. The team works with Cincinnati-area businesses during every step of the sign creation process. Discuss your design ideas by calling (859) 525-9966, and visit the company’s website for more service information.