Business card practices are changing. Long gone are the standard black-and-white design templates of the past, with professionals now opting for unique designs that embody the essence of their businesses. Indeed, with nearly 80% of business cards thrown out within a week, it’s important to use a design that will leave an impression and encourage the recipient to hold on to your contact information. Below, the graphic design professionals at Printing Plus in Rochester, NY, have shared three tips for designing the perfect business card for your needs.

How to Create Effective Business Cards

Follow the Rules of Design

Regardless of your chosen style, all business cards should follow basic design principles. Make sure all your essential contact information is displayed in a prominent location. This key copy should be kept at least 5mm from the trim edge and printed in a legible font. Additionally, make sure your card is printed using a resolution of 300 dpi to ensure a high-quality finished product.

Give It a Second Use

Of course, the primary function of a business card is to share your contact information, along with some key information about your profession. However, to encourage the recipient to hold onto your information, give your calling card a second use. If you’re a dentist, consider turning your card into a flossing cartridge that can be kept in a purse or pocket. For clothing shops, owners could consider slipping their business card into a small emergency sewing kit.

Incorporate Unusual Materials

The most cost-effective way to print a business card, especially in large quantities, is to use cardstock or a similar material. If you’re able to, though, consider getting creative and having your contact information printed on unexpected materials such as plastic, metal, or wood.

For a business card as unique as your business, contact Printing Plus. This company has been New York’s leading graphic design and printing service company since 1978. Whether it’s a large-scale project or a small job, they constantly deliver high-quality products at competitive prices. They rely on digital color and state-of-the-art equipment to help ensure your business card doesn’t end up in the trash bin. To learn more about their services and products, visit their website, and give them a call today at (585) 424-6740 to speak with a member of their team.