Posters are an affordable and effective way to market a business, product, or event. Like billboards and signs, however, they must be well-designed to make an impact. Copy Services in Wailuku, HI, is the island’s one-stop-shop for printing services and marketing materials. Here, their team offers four tips for creating an eye-catching poster for advertising purposes. 

How to Make a Captivating Marketing Poster 

1. Write a Catchy Title 

Aside from the images, the title is the first element people will see when looking at a poster. It should be engaging and thoughtful. Never use all caps. Instead, use a font size significantly larger than the rest of the text. Make sure it’s easy to read and stands out against the background. 

2. Keep It Clean 

Designers often refer to a “clean” design, which essentially means “less is more.” This approach is to-the-point and free of clutter and distractions. It’s also well-organized and easy to read and understand. When choosing font colors, try to stick to two or three shades at the most.  

3. Stick to the Point 

Posters should convey one clear, concise message. Avoid the temptation to spell out everything about an event, product, or business in one sign. Instead, stick to the highlights. When you try to say too much at once, the message becomes clouded, and readers may not comprehend or remember it.

The right marketing materials can make all the difference. To learn more about how to use posters for advertising, contact the printing services experts at Copy Services. They’re equipped to handle a broad range of business essentials, from company cards to notarization. Call (808) 242-7651 to speak with a helpful staff member today. Or, visit the website to learn more about their affordable offerings.