How to Design Eye-Catching Business Cards
Designing a unique business card is one of the best ways to make a great first impression. However, it’s estimated that 80% of business cards are thrown out in less than a week. To expand your networking circle and minimize the chances that your calling card will end up in the trash, your product needs to stand out from the rest. For the best results, utilize the tips below.
Tips for Business Card Design
Choose Unique Materials
The standard business card is printed on cardstock. However, using alternative materials is an effective way of keeping your company in the minds of potential clients or contacts. For example, if you’re a restaurant owner, consider having your card double as a magnet so it can be kept on refrigerators. Similarly, accountants and those in the financial sector could have theirs made from a hard plastic to resemble a credit card.
Don’t Be Afraid of Color
How many times have you received a business card printed on white paper with a black font? Not only is this design common, but it also increases the odds of your contact information being thrown away. To keep this from happening, experiment with bold colors and fonts. However, be careful not to go overboard. Vital information, such as your name, phone number, and email address, should still be easy to read.
Follow Basic Design Principles
Though it’s important to break the mold and give your business card a unique look, the basic principles of design should still be followed. Stick to legible fonts, and make sure all logos and images are sized relative to the copy on the card. Also, have the product designed and printed with a high resolution to ensure a professional result.
For more advice on business card design or printing options, speak with the digital printing experts at Superior Printing Service in Hobbs, NM. This company uses state-of-the-art technology to offer clients advanced printing services quickly and flawlessly. To learn more about their printing services, visit them online, and give them a call at (575) 393-3261 to schedule an appointment today.
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