Choosing the right ways to market and promote a business is a crucial, yet challenging aspect of being a business owner. With all the options available online, a piece of direct mail stands out. Adding direct mail to a marketing plan is a smart move for many business owners. To help you take advantage of it, the experts from Impact Mailers share three best practices to get started.
How to Best Use Direct Mail for Your Marketing
1. Define Your Audience
A successful direct mail campaign relies on your message getting in the right hands. Simply choosing a neighborhood or zip code for distribution will waste your time and money. Do some research leading up to the campaign and distribute to an age range and demographic that makes the most sense for your product or service. This will ensure the best returns.
2. Create a Strong Call to Action
You also must create a compelling message that potential customers want to read. Make it clear, direct, and quick. A nice eye-catching headline will gain more attention than a wordy, complicated mailer.
3. Drive Online Traffic
While direct mail creates an initial spark for new customers, providing further resources and new ways to engage is vital. Consumers are more willing to engage with brands online than over the phone or by mail, so add a URL or social media link to your mailer. A cohesive and connected campaign will drive traffic to all channels of your business.
If you need help creating a quality direct mail campaign, trust the experts from Impact Mailers to deliver high-quality products and results. They offer a beautiful selection of direct mail options like plastic mailers and key tags. Call them at (888) 983-2250 or visit their website to see examples of their work.