Investing in banners can be a great way to drive traffic for your business. However, this effective advertising tool can be rendered useless if your banner is poorly designed. When it comes to printed materials, Great Originals in Anchorage, AK, is dedicated to helping their customers create results that are eye-catching and memorable. With over two decades of experience, this commercial printer shares tips on creating banners that make an impact on your target audience.

3 Ideas for Effective Banner Design

1. Be Strategic With Fonts

Your font choice plays a huge role in the success of your banner design. It’s best to use large text in a bold, readable font. Remember that even if your banner looks beautiful, it’s meaningless if no one can read it. Another good tip is to stick to sans-serif fonts like Arial®, which are generally more readable than serif fonts like Times New Roman®.

2. Keep the Message Simple

Another mistake many people make when designing a banner is trying to pack too much text into a small amount of space. This can cause the banner to become busy and confusing. Instead, consider simplifying your message down to the basics: What are you selling and how can a potential customer learn more?

3. Use High-Quality Graphics

Incorporating high-quality images or graphics into your banner design is another great way to catch potential customers’ eyes. By complementing simple, readable copy with an attractive graphic, you can help communicate additional messaging without the need for more text. Plus, images and graphics that are visually appealing help your banner stand out against competing marketing messages.

Need a banner printed for your business? Companies across the country have trusted their printing needs to Great Originals for over 20 years. With a reputation for stellar products and exceptional customer service, this family-owned business can help take your advertising to the next level, while remaining true to your brand. Give their Anchorage, AK, headquarters a call at (907) 561-8922 or visit their website to learn more about their custom printing services.