If you want to use car graphic designs to your advantage, it’s important to be mindful of a few key marketing rules that will set your promotion apart from the rest. The team at DTM Signs and Truck Wraps, based in Brooklyn, NY, specializes in graphic design and vehicle wraps that truly make a difference to your company’s visibility. They’re here to share their best tips for making a statement with your car graphics.
5 Tips to Make your Car Graphic Designs Stand Out
1. Use Standout Designs
Your vehicle wrap is only as good as the graphic design used to make it stand out. This is a golden opportunity to connect with the general public in a new way for your business, and it’s important to make this form of advertising count. Include your business name and logo for maximum impact.
2. Strive for Simplicity
Avoid using complex graphic designs or sayings that leave your prospective audience perplexed. The idea is to convey an understandable message that makes an immediate impact. Don’t allow that to get lost in a maze of images or words.
3. Avoid Using Photographs
Stock imagery won’t do much to create an effective car graphic design. That’s because customers only have a brief moment to absorb your message. If all they see is a picture, they may not be able to associate it with your brand. This is especially true of small businesses that need to strive to make a true impact on customers.
4. Reduce the Copy
The copy you do include on your car graphic design should be meaningful. Remember: The more “clutter” there is on a car wrap, the more difficult it will be for the audience to understand in totality. Stick with simple copy, such as the company’s catchphrase, a phone number, and a website address.
5. Remember the Roof
You may think the vehicle’s roof isn’t necessarily an important part of the car wrap marketing strategy. Consider, though, the vehicle will often be parked or situated in an area where people in tall buildings may gaze down and spot the roof. It’s worth utilizing every inch of advertising space for maximum impact.
Investing in car graphic designs can make all the difference in your company’s popularity and public perception. Learn more about this innovative, affordable marketing concept by getting in touch with the vehicle wrap specialists at DTM Signs and Truck Wraps. Visit their website for more information, or call (347) 312-5488. And remember: Financing is now available!