Every innovative business constantly looks for new, effective ways to market themselves and their products to the world. Many overlook business cards that are already available. They are easy-to-use and communicate much more than a name, phone number, and email. Below are five ways to transform your business card into a useful marketing tool.
5 Ways to Use Business Cards for Marketing
1. Showcase Professionalism
Your business card’s design says a lot about your level of professionalism. If you share one that is effective, concise, elegant, and clear, you’ll leave a favorable impression on everyone who receives them.
2. Provide Value
If you produce a valuable card that doubles as a bookmark, a mini pocket-calendar, or something else beneficial, clients will more likely keep it readily at hand. When they need someone to supply a particular job or service, your name will be the first they see.
3. Be Memorable
Many people receive hundreds of business cards throughout the year, so it’s important to stand out from the crowd. Various strategies can assist with this—place a memorable quote or fact on the back of your card, or include an original, creative image, so the recipient recognizes that it is yours.
4. Create a Consistent Image
Your business card isn’t an individual unit—it’s part of your total marketing package. When someone looks at your card, it should clearly depict you and your company. To achieve this, use the same logo, font, colors, and style on all your materials, including your letterhead and newsletter. Consistency is key to effectiveness.
5. Include Only Important Details
Most people who receive a business card will glance at it quickly, then look away. To get your message across, only include vital information. Having a card that is too wordy won’t be easy to read at a moment’s notice.
For expert help with your business cards, contact Minuteman Press, the expert marketing company based in Chanhassen and Burnsville, MN. They assist businesses with everything from promotional products to graphic design, and they have a staff with the skills and experience to solve marketing needs creatively. To contact them, visit their website or call (952)808-0000.