You worked hard to build and launch your business. Now, it's time to tell the world and get customers in the door. Having the right sign in place can deliver on both fronts. Quality Signs & Service in Burlington, KY, specializes in eye-catching sign designs with the mission of boosting foot traffic and sales. In addition to creating attractive commercial signs, this team provides maintenance and repair services throughout the Greater Cincinnati area. Here, they explain a few steps to crafting the perfect sign design.

How to Create a Unique Sign Design

Include Your Visual Branding

Business owners often base their sign design around a logo, so their advertising sends a consistent message. If you are creating a new visual brand or updating an existing design, think about the company’s services and mission. Look for symbols and colors that convey your message and are easy to identify, so customers know who stands behind the signage.

Choose the Right Colors

Humans are visual beings, which means a colorful sign can be a powerful marketing tool. Certain hues produce emotional responses, which can drive customers’ decisions to buy a product. Bright colors such as yellow convey happiness and energy, while red and orange are often associated with hunger. Blues typically illicit feelings of trust, while various shades of green indicate everything from health and wellness to security and serenity. Choose colors for your sign design that express what the company does and how you want customers to perceive you.

Make Yourself Visible

If your sign is outdoors, remember that it will need to be visible in all conditions. Adding lights to the sign design allows customers to find you at night or in poor weather. If you invest in LED lights or another type of illuminated sign, make sure the lights always work; since LED signs can be updated, keep the message current to greet customers, thank them for visiting, and promote special deals. 

Keep It Simple

With all the advertising competing for people's attention, companies only have a few seconds to make an impression. A well-designed commercial sign is more effective when it has clear images and less wording. A cluttered sign design can confuse potential customers and cause them to walk or drive past your business because they aren’t sure what you do.

Since 1983, Quality Signs & Service has been the leading sign design team in the Greater Cincinnati area. They provide custom business signs for a range of enterprises and organizations. To find out what they can do for you, call (859) 525-9966 to schedule a consultation. Check out their website to learn more about their wide range of design options.