When it comes to doing business in the modern world, maintaining an online presence is a must. Having a website which explains the scope of your services, as well as a social media account where you can interact with others helps to build your clientele and expand the reach of your business. One of the most effective social media platforms for digital marketing is Twitter®.
Twitter allows users to communicate information through a series of quick, to-the-point posts known as tweets. However, to use this tool effectively, you need to build a following. Continue reading as B.L. Digital Enterprises, an online marketing and advertising company in Richmond Hill, GA, explains how to build your business’ Twitter following.
5 Steps to Improve Your Social Media Standing
1. Create a Professional Bio
When you create your Twitter account, you will be given the option of creating a bio. Use this space to briefly explain the scope of your business and services. This allows you to be up-front with potential customers about what you do and what they can expect from your business.
2. Keep Content Short & Relevant
As this is not your personal social media account, try to keep content short, to-the-point, and centered on your services. Promote upcoming events and deals, share business hours, and let clients know about changes to staffing. Depending on your business, you can also work in posts about current events, but try not to stray too far from your company’s goals.
3. Make Your Account Public & Interact With Others
After your profile is created, make sure it is set to “public.” This will allow new and potential clients to find you. Once your public profile is created and customers begin tweeting questions or comments, try to interact with them as much as possible. Answer questions and encourage an open dialogue. However, you should avoid engaging with combative tweeters or getting into public arguments, as this can reflect poorly on your business.
4. Use Hashtags
Try to include at least two hashtags in each post. Otherwise known as the pound symbol (#), hashtags help people to find your posts and account. They are most effective when they are used in relation to your business. For instance, if you are a carpenter, choose “#carpentry” or “#woodworker” to help drive traffic back to your account.
5. Link Back to Your Website
Your Twitter should help clients find your website, and vice versa. Place a twitter icon or link to your account on your website, and make sure your Twitter profile includes a link back to your website.
For more help building your business’ social media following, turn to the professionals at B.L. Digital Enterprises. Schedule an appointment today by calling (912) 312-9381. To learn more about their other services, including digital advertising, or to set up a digital marketing campaign, visit them online.