Richmond Hill, Georgia

5 Ways to Increase Your Social Media Following & Promote Your Business October 21, 2017

Richmond Hill, Bryan
5 Ways to Increase Your Social Media Following & Promote Your Business , Richmond Hill, Georgia

When it comes to doing business in the modern world, maintaining an online presence is a must. Having a website which explains the scope of your services, as well as a social media account where you can interact with others helps to build your clientele and expand the reach of your business. One of the most effective social media platforms for digital marketing is Twitter®.

Twitter allows users to communicate information through a series of quick, to-the-point posts known as tweets. However, to use this tool effectively, you need to build a following. Continue reading as B.L. Digital Enterprises, an online marketing and advertising company in Richmond Hill, GA, explains how to build your business’ Twitter following.

5 Steps to Improve Your Social Media Standing

1. Create a Professional Bio

When you create your Twitter account, you will be given the option of creating a bio. Use this space to briefly explain the scope of your business and services. This allows you to be up-front with potential customers about what you do and what they can expect from your business.

2. Keep Content Short & Relevant

As this is not your personal social media account, try to keep content short, to-the-point, and centered on your services. Promote upcoming events and deals, share business hours, and let clients know about changes to staffing. Depending on your business, you can also work in posts about current events, but try not to stray too far from your company’s goals.

3. Make Your Account Public & Interact With Others

social mediaAfter your profile is created, make sure it is set to “public.” This will allow new and potential clients to find you. Once your public profile is created and customers begin tweeting questions or comments, try to interact with them as much as possible. Answer questions and encourage an open dialogue. However, you should avoid engaging with combative tweeters or getting into public arguments, as this can reflect poorly on your business.

4. Use Hashtags

Try to include at least two hashtags in each post. Otherwise known as the pound symbol (#), hashtags help people to find your posts and account. They are most effective when they are used in relation to your business. For instance, if you are a carpenter, choose “#carpentry” or “#woodworker” to help drive traffic back to your account.

5. Link Back to Your Website

Your Twitter should help clients find your website, and vice versa. Place a twitter icon or link to your account on your website, and make sure your Twitter profile includes a link back to your website.

For more help building your business’ social media following, turn to the professionals at B.L. Digital Enterprises. Schedule an appointment today by calling (912) 312-9381. To learn more about their other services, including digital advertising, or to set up a digital marketing campaign, visit them online.

Other Announcements, Events and Deals from B.L. Digital Enterprises
How AI Affects the Future of Digital Marketing, Richmond Hill, Georgia
From self-driving cars to pocket assistants, technology seems to advance exponentially with each passing day. One of the most exciting breakthroughs in the tech world is artificial more
Viral & Virtual: How Social Media Is Revolutionizing Marketing Strategies, Richmond Hill, Georgia
The use of social media has evolved from casual communication between individuals to targeted content reaching a wide audience of potential and existing customers. Internet-savvy more
4 Ways Social Media Helps Businesses, Richmond Hill, Georgia
The emergence of social media hasn't just simplified communication between individuals—it has also allowed businesses to reach a wider customer base. With the right more
3 Reasons Digital Marketing Remains Relevant for Consumers & Businesses, Richmond Hill, Georgia
In today's world of rapid-fire technology, it can take mere minutes for a story or photo to go completely viral. Social media-savvy users have grown accustomed to accessing more
3 Reasons You'll Never Regret Utilizing Video Marketing, Richmond Hill, Georgia
Technological innovations continue to transform the business world. As such, the methods of communication and connection with your audience need to adapt to keep up with these more