When you start a business, one of the most important steps you’ll take is giving your venture a name. Brand awareness for mobile food trucks is how owners create visibility, generate a customer base, and establish a presence as a key player in the community. The food truck design veterans at Shanghai Mobile Kitchen Solutions in Brooklyn, NY, help many clients determine what their name will be. Below, they share some insight on how to do so.
A Guide to Naming Your Mobile Food Truck
Be Descriptive, But Catchy
It’s important to have a name that people remember, but if it’s extremely generic such as “Fred’s Food Truck” no one is going to know what you’re selling. That’s why it’s important to bring your cuisine to the forefront of your name while also adding a catchy twist. Alliteration is popular, such as “Billy’s Burgers” or “Sam’s Seafood.” You can even use a pun or funny phrase to catch the eye of potential customers while still getting your message across. For example, some mobile food trucks use anti-humor options like “This is a Taco Truck.”
Get Creative With the Spelling
Some professionals who own custom food trucks might say to steer clear of words spelled incorrectly or with a spin. However, a uniquely spelled word may make you stand out in a saturated market. For example, if your food truck is called “Krazy Good Donuts,” it may be easier to find your food cart in an online search than if someone searched “Crazy Good Donuts.”
Just like with domain names or usernames, you have to ensure other mobile food trucks haven’t already thought of your ideas first. One way to verify this is with a quick online search. If you don’t see any companies going by the name you want, register it. This way, you’re protected and can file a trademark infringement if need be.
Starting a custom food truck business is an excellent way to take your culinary prowess to the next level. With mobile food trucks as one of the hottest industry trends in the cuisine scene, there’s never been a better time to look into this venture. Check out Shanghai Mobile Kitchen Solutions online to get ideas for your food truck design and name or call (800) 253-4815 for information on how to get started.