Every business should focus on a marketing strategy. Whether you’re a sales executive, franchise owner, or CEO, you can benefit from attending the 2017 Franchise Leadership & Development Conference. Below is a brief guide on what it’s all about and what you can expect to get out of it.
What It Is
The Franchise Leadership & Development Conference has been a key event since its introduction 19 years ago. It’s designed to help CEOs and franchise executives stay on top of industry trends and lead new ones. This year, it’s all about creating long-term, sustainable growth and how it applies to the different layers of your organization.
What You Can Expect
You can expect exciting peer-to-peer interaction over this 2 ½ day event, where you can use roundtables and workshops to solve real business problems. What you will learn here is exclusive to this event. You’ll have time to delve deeper with the exhibit hall, which includes a wide variety of franchises from all over the country. Here are some examples:
- We Sell Restaurants Inc.
- A&W Restaurants, Inc.
- AAMCO Transmissions & Total Car Care
- Alpha Omega Franchising
- C Squared Advisors, LLC
- California Closets
- Camp Bow Wow
- Denny's, Inc.
At the 2016 event, there were 285 franchisors representing 169 different brands. This year, you can expect to hear from speakers Shaquille O’Neal, who was an NBA Champion 4 times, but is also an entrepreneur and philanthropist. You’ll hear valuable insights from Scott Stratten, who focuses on nontraditional sales and is a marketing and social media expert.
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