Think direct mail marketing is dead? Think again! Today’s college graduates focus their marketing efforts on social media and digital campaigns, but when you have an exceptionally well-done print advertising piece, it will stand out from the online crowd and grab attention. Below are five tips for creating an effective direct mail campaign that can improve your organization’s overall marketing results.
5 Tips for Effectively Using Direct Mail Marketing
1. Clean Up Your Mailing List
Companies move; people retire. Review your list to make sure you do not have any old addresses or incorrect names and titles, or your direct mail pieces could end up being a waste of time, money, and postage.
2. Target Your Audience
Fine-tune your list to a lean, targeted audience who will be interested in your products or services. With a smaller list, you can spend more per piece for a high-quality campaign, and you are more likely to make a return on your investment if you know what your audience wants or needs.
3. Clearly State Your Offer
Your marketing piece will be more efficient if the recipients can instantly understand your intent. State your call to action and make it easy for new leads to follow through.
4. Reward Your Existing Customers
New leads are great but don’t forget your loyal customers. Create a campaign with a strong special offer or upgrade as a thank-you gift. Let them know you appreciate their business, and you’re likely to see more sales.
5. Track Your Responses and Measure Results
Track each positive response and measure your results against your cost per mailing unit when the campaign has ended. This will help you estimate how much to spend next time and determine whether the mailer was worth your time and investment.
Ready to grow your business with successful direct mail marketing? Impact Mailers based in Marietta, GA, offers a unique marketing design to clients nationwide that grabs the attention of new and existing customers and maximizes return on investment. With over 100 years of experience in the direct mail industry, their team will put their knowledge to work and help you creatively market your message. Call them today at (888) 983-2250 or visit their website to learn more.