If you run a business, you want to do as much as you can to spread brand awareness. Distributing custom decals is one way of doing so. That said, many people don’t understand the difference between decals and custom labels. While both can be useful for getting the word out about your company, they serve different purposes. By understanding how they contrast you can order the most effective promotional items.

Custom Decals & Labels: What’s the Difference?

Decals

A decal is essentially a sticker. Unlike a label, it’s designed for use on surfaces like glass, porcelain, or metal. It makes a perfect window sticker, especially on vehicles. If customers drive around with your decals in their back windows, everyone who passes them on the road will know about your business. Decals also serve basic functional purposes; for instance, many facilities distribute them to frequent guests or employees as parking stickers. Used car lots also use them to advertise prices.

Labels

While custom decals are usually placed on hard surfaces like metal or glass, labels are more appropriate for paper surfaces like envelopes. Technically, labels can be as visually dynamic as any other type of sticker, but most people use them to convey basic information about a product. As such, they opt for a graphic design that’s less about striking imagery and more about facilitating easy reading.

In other words, decals are better for promoting your business, while labels are better for sharing information about your goods or services. That said, both are useful tools for any entrepreneur.

Do you need custom decals and labels that will catch the attention of potential customers? Get in touch with Honolulu Sign Company Limited, serving clients throughout Hawaii’s capital for more than 75 years. They’ve remained in business so long by offering reliable printing services, while also taking advantage of new technologies and innovations. Contact them online or call (808) 847-4047 to find out what they can do for you.