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In digital printing, what you see on the screen is not always what you get in real life. Because of the different ways colors are created on computer monitors versus the way they're created with ink or other materials, a color can turn out very different from one to the other, often with unfortunate results for all your design work. 

Thankfully, the Pantone Matching System offers you a way to communicate your exact color desires to your manufacturing or printing company with no ambiguity, allowing you to standardize your designs across a variety of media.

Why Are the Colors Different?

Digital PrintingYour computer monitor produces all its colors by adjusting the levels of three basic color components: red, green, and blue. Each has a value between zero and 255, and the combination of the three determines the exact hue and shade displayed for every pixel on your screen. On the other hand, printers and other physical items rely on combinations of pigments to determine their color, and no set of pigments correspond perfectly to the RGB monitor color system. Instead, most printing relies on CMYK—a combination of cyan, magenta, yellow, and black inks—to create every color.

How Can Pantone Help?

The Pantone Matching System (PMS) is the most widely used system for standardizing colors across multiple media. Pantone identifies each of its shades with a unique number, which can be looked up by anyone in any industry. Each Pantone color is documented, along with the method to create it using various color systems, including RGB, CMYK, and the original Pantone system of 13 individual pigments. With the PMS, your digital printing supplier will have the information they need to ensure your products print in exactly the color you want.

The PMS is an essential tool for anyone wishing to standardize colors across a range of objects and media. If you're creating a new design, whether it's a product, a logo, or anything else, make sure you choose a Pantone color.

 

Miller Quik Print in Onalaska, WI, offers quality printing services to businesses and residents throughout the La Crosse, Winona, Viroqua, and Alma, WI, area. Choose them for digital printing, high-volume copies, and business card templates. You can reach them at (608) 781-9465, or get in touch online for more information.

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