Building a loyal clientele means pursuing and developing relationships. Whether you’re in the medical, business, general contracting, or restaurant industry, you need to know how to attract potential customers and keep current clients loyal. BHI General Contracting of Cincinnati, OH, understands the importance of building a loyal customer base. To help your business thrive, they share their expert advice below.

4 Tips for Developing a Loyal Clientele

1. Build Relationships

People are more likely to work with those they see as friends. Get to know potential clients as more than just customers, but as people. Spend time with them and learn about their lives and families. Invite them to a game or out to lunch and have some fun. If you’re pleasant to be around, they’ll want to work with you.

2. Keep Communication Open

Keep up with clients or potential customers periodically, depending on your type of business. Don’t flood them with emails or voicemail messages, but don’t let communications lapse either. Client relationships require the same attention and communication skills as any other relationship. Be careful to keep the ball rolling.

3. Be Available

Some of the best opportunities appear when you least expect them, and if you make yourself available to clients, projects will naturally come to you. Make your customers feel like they’re your only focus and they will more readily approach you with their business.

4. Show Them You Care

Keeping up with individuals and knowing what’s happening in their lives will help you connect with them. If you hear of a loss, send flowers. If you hear of a promotion, send congratulations. Demonstrate you care about both their business and well-being.

BHI General Contracting understands that their clients allow them to continue providing their expertise to the general contracting industry. They offer retail, restaurant, and medical building contracting as well as project management and facility maintenance. They have over 35 years of experience and are eager to work with you and your company. Call (513) 330-5686 and visit their website to learn more about their services.