Designing advertising and branding materials that make an impact means more than simply adding the right information. In fact, most potential clients will be more affected by the colors you choose to utilize in your advertising efforts than the content you include. While you may not realize it, color plays a significant role in the impression you leave on your audience and can help make your business more successful. Whether you’re designing business cards, banners, or signs, using the right color will play a major role in getting your intended point across.
Below are three ways you can use color to assist in reaching your advertising goals:
- Keep It Simple: You may be tempted to go overboard with color on your promotional items, but when it comes to advertising, less is often more. Stick to using only one or two colors to make a bold impact, as this will give your business card or banner a memorable pop of color. The goal is to create a lasting image in your client’s mind, and a strategic burst of the right hue will achieve just that.
- Consider Color Trends: The colors you choose for your advertising items should depend on your intended audience and the corresponding color trends. If you’re aiming to reach a mostly male demographic, choose a peaceful blue, green or yellow tone. If you’re appealing to women, try green orange or purple. If you’re angling towards children, use brighter colors.
- Create a Colorful Message: The color you use should reflect the tone of the message you intend to get across. If your business is geared towards helping mothers, children, or seniors, consider using a lighter hue or a muted color. Tones that are easy on the eyes convey a sense of reliability, sincerity, and honesty. If you’re trying to grab the attention of high-powered business people, green or yellow indicate a sense of intelligence and success.
If you’re designing promotional or advertising items in Honolulu, HI, consider working with Professional Image. We offer 40 years of experience in the printing industry and have the skill and know-how to create high-impact products that will leave a great impression. For more information, visit us online at www.proimagehawaii.com, or give us a call at (808) 532-6565.