Downtown Honolulu, Hawaii
1100 Alakea Street, Suite #150
Honolulu, HI 96813

3 Helpful Tips to Choose the Right Colors for Your Branding & Advertising Materials March 12, 2018

3 Helpful Tips to Choose the Right Colors for Your Branding & Advertising Materials, Honolulu, Hawaii

Designing advertising and branding materials that make an impact means more than simply adding the right information. In fact, most potential clients will be more affected by the colors you choose to utilize in your advertising efforts than the content you include. While you may not realize it, color plays a significant role in the impression you leave on your audience and can help make your business more successful. Whether you’re designing business cards, banners, or signs, using the right color will play a major role in getting your intended point across. 

Below are three ways you can use color to assist in reaching your advertising goals:

  • Keep It Simple: You may be tempted to go overboard with color on your promotional items, but when it comes to advertising, less is often more. Stick to using only one or two colors to make a bold impact, as this will give your business card or banner a memorable pop of color. The goal is to create a lasting image in your client’s mind, and a strategic burst of the right hue will achieve just that. 
  • advertisingConsider Color Trends: The colors you choose for your advertising items should depend on your intended audience and the corresponding color trends. If you’re aiming to reach a mostly male demographic, choose a peaceful blue, green or yellow tone. If you’re appealing to women, try green orange or purple. If you’re angling towards children, use brighter colors. 
  • Create a Colorful Message: The color you use should reflect the tone of the message you intend to get across. If your business is geared towards helping mothers, children, or seniors, consider using a lighter hue or a muted color. Tones that are easy on the eyes convey a sense of reliability, sincerity, and honesty. If you’re trying to grab the attention of high-powered business people, green or yellow indicate a sense of intelligence and success. 


If you’re designing promotional or advertising items in Honolulu, HI, consider working with Professional Image. We offer 40 years of experience in the printing industry and have the skill and know-how to create high-impact products that will leave a great impression. For more information, visit us online at, or give us a call at (808) 532-6565.

Other Announcements, Events and Deals from Professional Image
3 Invitation Design Tips for Advertising Your Party, Honolulu, Hawaii
If you’re having a celebration, you want to ensure your party delights your attendees and gives your guests something to remember. One of the best ways to do this is to give a great more
3 Reasons Why Business Cards Are Still Important, Honolulu, Hawaii
In today’s world, it feels like everyone uses their phones and social media profiles to exchange information, both personally and professionally. When was the last time someone more
5 Elements Used to Create an Effective College Graduate Portfolio , Honolulu, Hawaii
As a recent college graduate, you’ve proven that you possess the discipline and perseverance to succeed. You’ve completed your academic goals, and it’s time to start your career and more
Honolulu Copy & Print Services Share 3 Reasons to Write Thank-You Cards, Honolulu, Hawaii
Whether you received a thoughtful gift or your friend or family member went out of their way to help you, it’s always a good idea to send a thank-you note. Knowledgeable about all more