Businesses have been using promotional items for years to reach potential clientele and make a name for themselves in their industries. One of the most popular options, brochures, are the perfect way to grab customers’ attention. Plus, they’re small enough to be portable but just large enough for companies to utilize the space to introduce plenty of relevant information. Working with a digital print shop makes designing and producing brochures a breeze and are readily available to make yours the best it can be.

Whether you’ve been designing brochures for years or are just getting started with the commercial printing industry, here are three tips that will help you to get the most bang for your buck:

• Less Text is Best: While you may be tempted to fill your brochure with row after row of informative text, keep in mind that clients are less likely to read everything you’ve included if they are presented with heavy text blocks. Instead, make use of the space by including pictures and interspersed white space to draw readers in.
• Photos Are Friends: You’ve heard the expression “a picture is worth a thousand words,” and it’s true! Designing brochures with plenty of photos will immediately capture your audience’s attention and will leave a lasting image in their mind long after they’ve put the brochure down. When working with a custom printer, you have access to high-quality images, so make sure you speak with your print associate about the resolution of the photos you’ve chosen to get the most out of each picture. 
• Include a Call to Action: A useful brochure is one that not only introduces helpful information but also guides the audience towards what to do once they’ve read it. Be sure to include a call to action that tells readers what or where they can go to make use of the information you’ve shared, the services you provide, and who they can call with questions. This is the time to include websites, phone numbers, or office hours. 

If you’re designing a brochure in Anchorage, AK, work with the team at Great Originals. With over 20 years of service, this company has earned a stellar reputation for providing high-quality products in a timely, professional manner. For more information, visit them online or give them a call at (907) 561-8922.